The Swiss Pork Store on Fair Lawn Avenue–in business for 60 years–offers much more than the meat in its name. That's why owners Chris and Steve Struble posted a "We're Not Just Pork" slogan below the butcher and deli's sign out front.

"Fair Lawn is a very ethnic town, and everyone," Chris Struble says, "used to think we sold just pork."

Quite the contrary. The Swiss Pork Store is proud of its homemade European cold cuts and specialty sausage, the latter is a new item with four varieties: jalapeno and cheddar cheese, lamb with rosemary and garlic, Swiss cheese and mushroom, and chicken with sundried tomatoes. In addition, the store sells kielbasa, bratwurst, knockwurst and weisswurst, liverwurst, bologna and franks, chicken, turkey, ham, salami, veal, steak, eggs, noodles and pasta, and an assortment of fresh salads, bread, rolls, and other accompaniments like candy and cookies, jellies and a host of condiments.

Back in the early 1950s, the store opened when one German butcher and one Swiss butcher decided to open a traditional style German butcher shop, but named it "Swiss" to avoid any backlash from World War II and anti-German feelings. The original owners sold the business early on to Karl Schulze and Umberto DeCesco, who owned the store for 48 years. Schulze and DeCesco–who still work at the Swiss Pork Store, as butchers and behind the counter–then sold it to the current owners,  Chris and Steve Struble, 15 years ago.

Fair Lawn resident Claire Markowitz, who shops often at the Swiss Pork Store along with her neighbor Anne Papagini, stopped by on Tuesday for some homemade bologna and potato salad.

"It's so good because it's not loaded with salt," Markowitz said. "I also live close by, and it's better than delis and supermarkets."

The Swiss Pork Store is currently offering two Oktoberfest specials. For $26.99, the first offering includes bratwurst, knockwurst, weisswurst, smoked pork chops, sauerkraut and potato pancakes for 4-6 people, while the second at $39.99 includes all of the above in addition to a "special" bratwurst for 6-8 people. You can order in person, over the phone at 201-797-9779, or online at www.swissporkstoreoffairlawn.com.

After 60 years, Chris Struble takes pride in the store's staying power.

"We've both," she says, when speaking of her store and the nearly 50-year-old Dutch House Tavern across the road, "survived the test of time."