Readers' Choice Favorite Frozen Yogurt: Let's Yo
Our weekly Readers' Choice voting ran from Monday at 8 a.m. until Friday at 9 a.m.
The borough's two frozen yogurt shops duked it out in a close battle for Fair Lawn's fro yo supremacy, but neither could match Let's Yo, a new self-serve frozen yogurt franchise in Paramus that took home this week's Readers' Choice award.
Let's Yo, which had its grand opening on May 12, carried 60 percent of readers' votes. Yogurt Plus (14 percent) and Ice Cream Factoria (12 percent) finished second and third, respectively, separated by just two votes.
From the founder of Retro Fitness, Let's Yo blasts customers with a sea of green as they enter the store, located at the Gap Center on Route 17 South.
Green covers the walls, the signs and the iPads at each table. Marcello Petruzzella, who co-owns the Paramus Let's Yo with Russell Rothstein, said the look of the store, coupled with the sound and the experience, is meant to evoke excitement.
The entrance is adorned with velvet rope, and customers are directed to a row of yogurt machines where they can garnish their yogurt with more than 30 toppings, weigh and pay.
Let's Yo separates itself from other fro yo shops by enticing customers to stay and eat. The iPads, free wi-fi and lounge-style furniture make the store a cozy hangout that evokes the vibe of an Apple Store mixed with a Starbucks.
"Let's Yo makes getting yogurt a fun experience," one reader commented. "Providing the iPads allows one to eat and relax, not eat and run!!"
Yogurt Plus, the second-place finisher (first among Fair Lawn fro yo shops), also got plenty of love from Patch readers.
"Yogurt Plus is so great!" a commenter named Sara wrote. "I love being able to just walk over there and with no line, get the same thing people wait 30min+ for at Cups."
Patch videographer and general man about town Wayne Robbins also had glowing words for Yogurt Plus.
"There's something to be said about one's local get-a-way for a cool break....the old saying "where everybody knows your name " IS Yogurt Plus," Robbins wrote. "I walk in and they say 'Hi Wayne,' - that's cool. And being family owned, it becomes an extension of everyone's family."