Hairdresser Returns to Route 4 with New Salon

Hairdresser Oscar Ricco is back on Broadway.

The Peruvian native and former owner of two Broadway hair salons -- Hair Designs by Oscar Ricco and Intuition Beauty Salon -- has returned to the strip to launch his latest venture, 4th Ave Hair Studio.

The salon, which opened on Oct. 9 and held its grand opening Wednesday, offers cuts, coloring and the latest in hair treatments, techniques and styles for both men and women. 

Its name, Ricco explained, combines its location -- Route 4 (or 23-11 Broadway, to be exact) -- and Fifth Avenue, the prestigious Manhattan thoroughfare.

Ricco, a 30-year beauty salon-industry veteran who'd been working at The Parlour in Montvale for the past five years, said he returned to Fair Lawn because he saw an opportunity to reach new customers.

"The clientele in this area deserve to have quality service the way the people in Montvale have it," he said.

Ricco, a Saddle Brook resident, said he's already had substantial success recruiting former clients in the area and expects his new business to thrive. 

"Clients who had been missing for a long time, I see them again," he said. "I can tell the business is going to be successful in this area."

For now, he and hairdresser Lucy Guillen are the salon's only employees, but Ricco said he's been interviewing candidates and will soon bring on two more employees to fill out the salon's staff.

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