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Fair Lawn Courted by Television Show

"Today in America," hosted by Terry Bradshaw, would like to film in Fair Lawn

Fair Lawn, a self-proclaimed "great place to visit," may soon welcome a guest looking to highlight why it's an even "better place to live." 

Producers from the television series "Today in America," have been in touch with the borough about shooting a five-minute promotional video about Fair Lawn that would air 20 times nationwide on a variety of major networks.

The show, hosted by Hall of Fame quarterback and football analyst Terry Bradshaw, explores business, medical and lifestyle trends in communities considered to make up "the heart of mainstream America." 

Borough manager Tom Metzler said he believed Fair Lawn's business community, in particular Radburn, piqued the show's interest.

"I think Radburn actually had a big part to play in it because obviously everybody knows about Radburn," he said.

While Metzler acknowledged that the video would likely be a boon to Fair Lawn's business community, he advised against spending the $19,800 it would cost to finance the promotional spot, if the money came out of taxpayer funds.

"My recommendation," he said, "is if council is interested in pursuing this, that it be pursued through either the Chamber of Commerce or the soliciting of some of the businesses in town. We certainly do not have the money to be doing a promotional five-minute video on Fair Lawn."

Council unanimously agreed with Metzler that taxpayer funds should not be used to finance the video.

suggested reaching out to the Chamber of Commerce and the borough's special improvement districts to gauge interest and solicit funding. , a member of the Chamber of Commerce, said he would bring up the issue of funding the television spot at the group's next meeting.

Metzler's still unsure, however, if the show's producers will be willing to wait for the private funds to be raised. He informed them earlier this week that he could not commit public money to the project, but has yet to hear back on whether that is a dealbreaker.

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To see an example of the type of video that would be made about Fair Lawn, check out this piece done on Fayettesville, Ark.

Wayne Robbins February 09, 2012 at 11:59 PM
Hey folks...I'll do the video for free..call the station, and tell them they just have to air it..:)
* February 10, 2012 at 12:08 AM
Put the 20 grand in the bank
Stuart Pace February 10, 2012 at 03:37 AM
Spend the money. 20 grand for national promo spots? If you film it, they will come.
Harold Vogel February 10, 2012 at 04:15 AM
If they want us, let 'em pay.
Harold Vogel February 10, 2012 at 04:39 AM
Maybe we can get Mrs Mara to get Terry to pay!
Me February 10, 2012 at 02:23 PM
Spend the money. It's only $20,000. From the Census website for the 2010 year (http://quickfacts.census.gov/qfd/states/34/3422470.html), there are 32,000 people in Fair Lawn. So each person would pay $.62. Is that too much to promote the town and maybe get some extra business? Even if you want to go by households, there are 11,853 of them. That breaks down to $1.66 per household. I think the town should go for this.
Jan Schwartz February 10, 2012 at 02:57 PM
If this show is courting Fair Lawn and Fair Lawn didn't go looking for this publicity, well it's their show, shouldn't they pay for it?
* February 10, 2012 at 03:09 PM
Hey " ME" ..based on your calculations i have to question why the Governing Body switched medical insurance on the Police Dept employees. Afrer all a family plan is less than that per officer
Me February 10, 2012 at 03:17 PM
What does this have to do with filming Fair Lawn?
* February 10, 2012 at 04:53 PM
The whole idea of paying for it is stupid! However, you poo-pooed the cost and om simply asking if we apply that logic for some outsider to benefit why could we not do so for employees? Many of which are residents
RadburnBpark February 10, 2012 at 05:17 PM
Only one question, before today i have never heard of the show and i am not sure what channel it airs on. If this is gonna end up on some channel that no one gets or some website that no one ever sees i do not see the point in any money being spent on it. Does anyone actually know when and where this show airs?
Harold Vogel February 10, 2012 at 07:06 PM
Hey, Jan. If we can get ahold of Mrs. Mara, she'd probably get Terrry to spring for it!!
Zak Koeske February 10, 2012 at 07:11 PM
@RadburnBpark It would air on all different channels as a sort of "paid programming" segment. Here's a link to all the places it might appear -- http://todayinamericatv.com/distribution/
Bruce Knuckle February 10, 2012 at 10:08 PM
Will it be called "Behind the Iron Curtain " if it is filmed in Radburn? or is the council going to be on the "Worlds Dumbest"?
Tommy P February 12, 2012 at 09:04 PM
What a scam! If the borough was willing to pay them $20,000, I'd put together a short commercial for $18,000. Then I'd donate the money back to pay down debt. If private citizens want to spend their own money sobeit, but keep the tax payer out of the private sector.

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